Creative Director Experiential

Creative Director Experiential

experiential design

IMMERSIVE EXPERIENCES, ACTIVATIONS

AND USER DRIVEN SPACES.


INSTAGRAM VIDCON

LOS ANGELES - WALT DISNEY CONVETION CENTER, Anaheim

Creative Direction and Concept design for IG Vidcon booth 2019, public and VIP areas, with Agency Jack Morton.

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META NIGHT OUT

LOS ANGELES - WALT DISNEY CONVETION CENTER, Anaheim

Creative Direction and Concept design for Meta Night Out at Vidcon 2025, with Agency Amplify.

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GOOGLE ISTE

SAN ANTONIO, TX - ISTE EDUCATION CONFERENCE

Creative Direction and Design for ISTE conference booth 2025, public and Google Gemini School areas, with Agency Amplify.

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CRUISE x MOMA SF

SAN FRANCISCO - MOMA

Branded installation for Cruise. How self-driven cars see the world and navigate it with Agency Jack Morton.

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FUJIFILM SUMMIT X

NEW YORK CITY - GLASSHOUSE

Experiential design for Fujifilm Summit X, a Fujifilm art exhibition and vendor show at Glass House NYC

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FUJIFILM CWU

SEATTLE - FREMONT STUDIOS

Experiential design for Fujifilm in Seattle to celebrate International Camera Day at Fremont Studios.

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In real time AR immersive landscape

concept design

DESIGN AND CONCEPT DEVELOPMENT.

BUILT IN LA.


  • CUPRA PRIMAVERA SOUND, WILLOW SMITH

    Stage Design for Primavera Sound Barcelona. Festival Promo with Willow Smith, as she appears as a hologram featuring Cupra.

  • SAMSUNG GALAXY

    Concept design for Samsung Galaxy. Floating Sculpture over a light pool with space projection background elements.

  • EXPOSURE

    LED sculpture submerged in a shallow pool, synched w the background. Plants and rocks that create an immersive landscape.

  • EUPHORIA PROMO

    Eurphoria Season 4 promo. W 20ft tall installation projections with scenes of the season on a brushed concrete Stage with concrete bench.

  • BOB SINCLAIR

    Concept Design for European Artists Bob Sinclair Album release. Kino tubes on stands, mirror room and interior rain.

  • UBISOFT presentation

    Landscape concept for Ubisoft. Virtual Stage projected to LED screens accompanied by Augmented Reality Technology (AR).

FASHION CATWALK

DESIGNED AND CONCEPT.

BUILT IN PARTNERSHIP, LA AND NY


  • AG JEANS CATWALK - SUMMER 2023

    Studio build re-creating a NYC street. Summer 2023 collection inspired by the streets of NY.

  • AG JEANS CATWALK - WINTER 2023

    Winter collection presented over a desert atmosphere. In studio catwalk emulates elegance with solitude.

  • AG JEANS CATWALK - Fall 2024

    A fresh winter day is the mood of this collection. Organic elements elevated on a platform.

  • AG SPORTS 2024

    Sports Collection, Light box and pedestal, like absorbed from the field.

Karol G - “Mi ex tenia Razón”

INSTALLATION ART

DESIGN AND CONCEPT.

BUILT IN LA.


  • Burningman

    Burningman Concept art, Landscape exploration between glass and stone materials.

  • paper sculptures

    Paper Sculptures are miniature representations of larger ideas.

  • path

    Path is a project of heritage and conversations with present future and past generations.

SET DESIGN

DESIGNED AND BUILT IN STUDIO. LA.


  • POD CAST

    Set design for Jay Shetty podcast. Built with custom made glass neon lights over a platform.

  • HOTWHEELS

    Set for Hotwheels tournament. Background composed of LED strip lights on a wood structure.

  • NUVO TV

    Set for Nuvo. 3D net suspended with back light fabric and projections. Irregular floor platforms with reflections.

  • CONCERT STAGE - GRACE

    Stage Design for a Short Film. A made up Religious Congregation. Elements built: Baptism bath and stage.

PRODUCTION DESIGNER AND CREATIVE DIRECTOR

GEMMAFENOL@GMAIL.COM