Creative Director Experiential
Creative Director Experiential
experiential design
I’m a Freelance Creative Director designing immersive, tech-powered experiences that turn brands into worlds you can step into.
Explore my work below.
Vidcon 2017 - Booth Design and VIP space
LOS ANGELES - WALT DISNEY CONVETION CENTER, Anaheim
The concept centers around communication and connection. The booth’s layout flows organically, guiding visitors through a series of interactive activation zones. A network of pipes forms the visual core, symbolizing the exchange of ideas and linking each activation seamlessly.
With over 75,000 attendees, VidCon stands as one of the largest annual influencer conventions in Los Angeles, celebrating creativity and digital culture.
Creative Direction and Concept design for IG Vidcon booth 2019, public and VIP areas.
Agency: Jack Morton
META NY
Retail Store, Opening Party
NEW YORK - Meta Retail Store
As Creative Director, I led the creative vision for the Meta Lab Opening Party in New York—an immersive retail launch where skate and street culture collided with fashion and contemporary cultural influences. Conceived as both a brand moment and a high-energy night party, the experience transformed the Meta Lab space into a vibrant social hub that felt authentic, bold, and community-driven.
I oversaw the creative direction and concept design across spatial layout, environmental design, and visual language, ensuring the space translated seamlessly from retail by day to nightlife by night.
The DJ booth was designed as the focal point of the event, anchoring the room with a strong visual identity and hosting Evan Mock at the decks, setting the tone for the evening. Neon lighting elements activated the architecture and highlighted key moments throughout the space, while curated food, drinks, giveaways, and unexpected surprises elevated the guest experience.
Every detail was crafted to reflect Meta’s cultural relevance and creative energy—creating an atmosphere that celebrated community, expression, and connection through music, design, and shared experience.
Agency: De-Yan
META NIGHt out
Vidcon 2025 - After Event Party
LOS ANGELES - WALT DISNEY CONVETION CENTER, Anaheim
As Creative Director, I led the visual direction for Meta Night Out, an exclusive, invite-only experience hosted in partnership with Disneyland, designed to celebrate Meta's creator community. With only 300 hand-selected guests, the event offered an intimate yet high-impact evening during VIDCON 2025.
I oversaw the creative development of all physical elements, spatial design, and graphic assets, crafting a cohesive visual narrative that merged Meta’s brand identity with the magic of Disneyland. Every detail, from signage to immersive installations was curated to create an unforgettable night of connection and creativity. Creative Direction and Concept design for Meta Night Out at Vidcon 2025.
Agency: Amplify
GOOGLE ISTE
Convention Center - Booth Design 2025 TX
SAN ANTONIO, TX - ISTE EDUCATION CONFERENCE
As Creative Director, I led the design for Google’s presence at ISTE, one of the largest edtech conferences in the U.S., with over 17,000 attendees. Our team designed a dynamic booth experience on the main floor, along with the Gemini School, an immersive, second-floor environment where educators could explore and engage with Google’s latest education tools and products.
I oversaw the full creative direction, including all spatial design, physical build, and graphic systems, ensuring a seamless and inspiring journey that reflected the future of learning. Creative Direction and Concept design for ISTE conference booth 2025, public and Google Gemini School areas.
Agency: Amplify
CRUISE
X MoMA SF - A Day at the Museum
SAN FRANCISCO - MOMA
For Cruise’s featured installation at MoMA, I served as Experiential Designer, designing the environment and visual backdrop for the brand’s immersive experience.
The backdrop depicted San Francisco, Cruise’s home base, and was designed to evoke depth and dimensionality through perspective and layered composition.
My focus was on crafting a space that reflected Cruise’s forward-thinking ethos while complementing the museum’s contemporary setting. From spatial layout to scenic elements, I developed a cohesive visual world that framed the experience and enhanced audience engagement with the brand’s innovative vision. Branded installation for Cruise. How self-driven cars see the world and navigate it.
Agency: Jack Morton
FUJIFILM
SUMMIT X and CWU
NY, Glasshouse - SEATTLE, Freemont Studios
For three years, I led the experiential design and Creative Visual Direction for Fujifilm across multiple flagship events in the U.S., including the Fujifilm Summit X art exhibition and vendor show at Glass House NYC, and the International Camera Day celebration at Fremont Studios in Seattle.
Each experience was designed as a dynamic playground for photographers, spaces tailored to different perspectives and disciplines, from architectural shooters to portrait artists, model photography, and live broadcast creators.
Alongside interactive photo environments that showcased Fujifilm’s newest cameras and technology, the events also featured curated galleries highlighting past work from Fujifilm artists, thoughtfully selected by the Fuji team and a dedicated stage for talks and presentations.
These environments not only invited exploration but empowered photographers to create, experiment, and connect through the craft.
concept design
I lead concept development that translate brand values into clear visual worlds, shaping clear, compelling narratives that align brand ambition, audience insight, and execution from the outset.
Creative Direction, Design and Concept Development, built in LA
In real time AR immersive landscape
-
CUPRA PRIMAVERA SOUND, WILLOW SMITH
Stage Design for Primavera Sound Barcelona. Festival Promo with Willow Smith, as she appears as a hologram featuring Cupra.
-
SAMSUNG GALAXY
Concept design for Samsung Galaxy. Floating Sculpture over a light pool with space projection background elements.
-
EXPOSURE
LED sculpture submerged in a shallow pool, synched w the background. Plants and rocks that create an immersive landscape.
-
EUPHORIA PROMO
Eurphoria Season 4 promo. W 20ft tall installation projections with scenes of the season on a brushed concrete Stage with concrete bench.
-
BOB SINCLAIR
Concept Design for European Artists Bob Sinclair Album release. Kino tubes on stands, mirror room and interior rain.
-
UBISOFT presentation
Landscape concept for Ubisoft. Virtual Stage projected to LED screens accompanied by Augmented Reality Technology (AR).
FASHION CATWALK
I design fashion shows and oversee the creative vision for fashion shows, transforming runway presentations into immersive brand statements where space, pacing, and visual language elevate the collection and its cultural relevance.
Design and Concept, built in Partnership LA - NYC
-
AG JEANS CATWALK - SUMMER 2023
Studio build re-creating a NYC street. Summer 2023 collection inspired by the streets of NY.
-
AG JEANS CATWALK - WINTER 2023
Winter collection presented over a desert atmosphere. In studio catwalk emulates elegance with solitude.
-
AG JEANS CATWALK - Fall 2024
A fresh winter day is the mood of this collection. Organic elements elevated on a platform.
-
AG SPORTS 2024
Sports Collection, Light box and pedestal, like absorbed from the field.
Karol G - “Mi ex tenia Razón”
INSTALLATION ART
I create large-scale installation work that operates at the intersection of art, architecture, and experience—creating meaningful, shareable moments that engage audiences and leave a lasting impression.
Creative Direction, Design and Concept, built in LA
-
Burningman
Burningman Concept art, Landscape exploration between glass and stone materials.
-
paper sculptures
Paper Sculptures are miniature representations of larger ideas.
-
path
Path is a project of heritage and conversations with present future and past generations.
SET DESIGN
I guide the design of cinematic environments that support storytelling and brand expression, ensuring each space is visually impactful, strategically considered, and flawlessly executed.
CD, Design and Concept, built in LA
-
POD CAST
Set design for Jay Shetty podcast. Built with custom made glass neon lights over a platform.
-
HOTWHEELS
Set for Hotwheels tournament. Background composed of LED strip lights on a wood structure.
-
NUVO TV
Set for Nuvo. 3D net suspended with back light fabric and projections. Irregular floor platforms with reflections.
-
CONCERT STAGE - GRACE
Stage Design for a Short Film. A made up Religious Congregation. Elements built: Baptism bath and stage.
